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Travel is meant to be exciting, freeing, even life-affirming – but for those with food allergies, it’s often anything but. In fact, recent research shows that 1 in 7 travellers now reports experiencing a food-allergy–related incident while on holiday, up from 1 in 8 just six months earlier. That’s a significant rise in both experience and awareness of travel-related allergy risk.
The emotional and logistical stress of travel with allergies
Imagine this: you’re boarding a train or a flight, and the act of eating becomes a negotiation – with airlines, café staff, and every snack wrapper you inspect. For allergy sufferers and their families, travel often triggers a blend of logistical planning and emotional labour that others simply don’t face.
Half of travellers impacted by food allergies say they feel more anxious about travelling than they would if they didn’t have allergies, and nearly two-thirds take extra precautions on every trip they plan. Many even prioritise health and safety policies when choosing travel providers, ahead of cost or convenience.
This kind of vigilance is so emotional, and the fear of a reaction on the move can make what should be a joyful adventure feel heavy and anxiety-ridden.
Why that “no may contain” label matters even more when you’re away from home
At home, you might carry trusted snacks and know exactly where and how food is prepared. On the road, those comforts disappear. Clear, unambiguous allergen labelling becomes mission-critical, especially when languages, kitchen practices and food supplier standards vary from place to place.
For airline travellers, this becomes even more acute. While major research confirms that serious allergic reactions in flight are rare, they still happen, and the anxiety around them is very real. Surface allergens left on tray tables and seats, not airborne particles, are a known trigger space in cabins, meaning that without clear ingredient information and preparation standards, fear can grow faster than reassurance.
When a food package says “may contain,” it holds the power to completely upend a trip. Clear, allergen-free labelling for allergy travellers becomes the recipe for peace of mind.
Practical tips for safe travel (with snacks included!)
If you live with allergies and travel often (or are planning your first big trip in a while), here are some tips that can make the journey smoother:
✅ Pack allergy-safe snacks.
Whether it’s travel-friendly snack bars or Magibles multipacks, having reliable, safe food on hand means you never have to compromise on taste or safety.
✅ Communicate early and clearly.
Inform airlines, train operators and accommodation hosts of your needs well in advance. Ask about allergen-free options and any policies they have for allergy travellers.
✅ Bring translation cards.
If you’re heading abroad, allergy cards in the local language can help bridge communication gaps that happen at cafés and restaurants.
✅ Plan for delays.
Flights get rerouted, trains get delayed, and schedules change – especially in peak travel seasons. Pack a little extra food and medication just in case.
✅ Know where medical care is.
Save emergency contacts and local medical centres to your phone before you go.
How the industry is evolving, and where Creative Nature fits in
Thankfully, awareness is growing. UK travel behaviour surveys clearly show that food allergies are shaping travel choices as people are choosing companies with better safety reputations and clearer communication.
And that’s exactly where Creative Nature’s mission comes into play: offering products that are truly safe, consistent and designed for real-world travel. With snack bars that fit in a backpack or cabin bag, Magibles multipacks for families on the go, and baking mixes perfect for self-catered stays, you’re packing bite-sized reassurance!
Sooo, what’s next…
We’ve been listening to your stories, learning from real travel experiences, and innovating with you in mind. Soon, you’ll see Creative Nature in places you wouldn’t expect – bringing safety, convenience and deliciousness to your travel adventures in ways that make “What’s safe to eat?” a question of the past.
Because travel is for exploring, not for worrying.
